Here at About My Business Video we know that video testimonials are essential to a business – giving the most effective marketing message…
In simple terms… Video testimonials are short videos – Videos with customers talking about their experience of using your product or service.
What this means is… you are supporting your claims with real life video testimonials from your customers explaining how your product or service helped them.
As a result, business video testimonials create and build trust with soon to be customers, which can often encourage buyers to make a decision to buy your product or service rather than your competition – who are not providing such compelling evidence.
Who would you rather buy from? A company that tells you how great they are in endless text in brochures or from someone who provides you with a happy customer telling about their experience live in your sitting room?
Video testimonials provide huge benefits to companies selling products and services both on and offline, around the world. Unbiased, third party recommendations are far more powerful than any seller generated advertising, because they present believable, real life case studies.
Business video testimonials can educate prospects. Products or services that help people to solve problems often benefit from ‘how to’ videos. This provides a personal approach to showing the buyer how the product or service can make their life easier. Without clear demonstration, many buyers do not understand the benefits or potential uses of a product or service until they have read about it or watched a video.
By providing video testimonials from real people using the product or service, it allows potential customers to relate to the problems faced and the solutions presented by the product or service. Video testimonials allow the potential buyer to see the full potential of the product or service. When buyers see a video of your product or service being used by someone at home resolving the problem, it provides further evidence that it will work for them too.
Review sites have become increasingly popular with consumers and are often consulted prior to making a purchase. Many buyers want to know what other customers think before they buy a product or service. Video testimonials help to prove to buyers that your product or service is the best and that they should buy from you.
When it comes to displaying these testimonials you have a number of options.
You can incorporate the testimonials into your company or product video. What this means is that when people have explored all the benefits of your company, your product or your service they then seamlessly find himself watching happy customers talking about what you’ve already demonstrated.
Alternatively, you can display video testimonials as part of a dedicated testimonial video. In this case people know that when they watch this video they are seeing collective evidence provided by happy customers and what you are saying is true. A slightly different option is to use use individual video testimonials on different pages on your website.
In this first video testimonials are part of Angelina’s Curtains and Blinds company video.
In this second example Coastal Vets asked us to create a dedicated testimonial video.